In this heartfelt and practical episode, I sit down with Krista Smith, a seasoned digital marketer and family member navigating the seniors’ care journey with her parents. We dive deep into the importance of embracing a Relational Approach in seniors’ care—from the move in experience to daily interactions.
What makes Krista’s insights so powerful is her unique perspective. As a marketing expert with 15 years of experience, she’s helped organizations build authentic connections through storytelling and social media. But she’s also lived the journey as a daughter with both parents living in seniors’ care. This blend of professional expertise and personal experience gives her a rare ability to see what truly resonates with families, staff, and residents, and how to tell those stories in meaningful ways.
Krista shares her personal story of supporting her parents, including the challenges of transitioning her mom into long-term care while her dad was in comfort care. Through her journey, she’s uncovered actionable ways that seniors’ care homes can improve communication, build trust, and showcase the joy and compassion they offer.
Key Takeaways
1. Embrace Authenticity: Show families the real moments of connection, joy, and compassion happening in your care home. Ditch the stock photos and lean into storytelling through user-generated content.
2. Understand the Seasons: Whether you’re focused on staff recruitment, family outreach, or resident engagement, tailor your messaging to meet your audience where they are.
3. Shift from Transactional to Relational: The admission process can set the tone for the entire experience. Simple changes, like starting conversations with “Tell me about your loved one,” can build trust and reduce stress.
4. Support Family Connections: Partner with families to share their stories or offer peer-to-peer support opportunities to help others feel less alone in their caregiving journeys.
5. Bring Joy to Dementia Care: By inviting families to lean into the world their loved one creates, they can discover moments of wonder and connection rather than focusing on loss.
Krista’s ability to view seniors’ care through the lens of marketing and social media, combined with her personal connection to the experience, offers a fresh and impactful perspective for anyone working in or connected to this field.
Whether you’re a caregiver, a care home leader, or someone supporting a loved one, this episode is full of practical tips and a renewed perspective on how to create meaningful, compassionate connections in seniors’ care.
You can learn more about Krista Smith at her website, Linked In, or Instagram
For many female led businesses, navigating the world of marketing and sales can feel daunting, between time-consuming social media and rapid tech changes. Krista’s business, Activate Her Awesome, offers membership-based guidance to simplify those barriers with personalized, actionable sales and marketing strategies. They help their clients save time, gain clarity, and grow their businesses with confidence.
Share
Related Articles
