What if the most powerful way to build trust isn’t through explanation but through a story?
In this episode of The Relational Approach Podcast, storyteller and coach Marsha Shandur pulls back the curtain on how personal storytelling creates instant emotional connection, deepens empathy, and helps people feel seen. Through warmth, humor, and science-backed insight, she shows us how even a 15-second story can shift a conversation and build relational trust especially in seniors’ care.
Marsha walks us through the brain science behind storytelling and explains why stories are “sticky”: why they’re remembered long after facts are forgotten. She offers practical tips for building action scenes, using emotion as a bridge, and finding the small everyday moments that help families, staff, and residents feel more human in an often clinical world.
You’ll hear:
– Why storytelling builds empathy and emotional safety
– How short, specific stories can support families through tough transitions
– How leaders can use storytelling to be more relatable, trusted, and effective
Tune in and learn how to create connection…one small story at a time.
About Marsha:
Marsha Shandur, of Yes Yes Marsha, believes that Storytelling is the key to instant connection, clear, effective communication, and changing the world for the better. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of executives, entrepreneurs and professionals across the world and has had rave reviews from clients like Meta, Loblaws, Shopify, RBC and HelloFresh. Before launching her business, she spent 15 years working as a Radio DJ and Music Supervisor for hit TV shows and films, where she gained a powerful understanding of how to communicate in a way that creates connection, trust, engagement and loyalty. Her work has been featured in Forbes, CBC, the Toronto Star and Mashable.
Find out more — and see Marsha in a LOT of wigs — at https://www.yesyesmarsha.com/
The special resources she provided for listeners is here: https://www.yesyesmarsha.com/deb
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